About Us

Meet Ashley – Also Known as Coach Ash

Hi! Meet Ashley, but you might hear people calling her Coach Ash with a smile! Her life is beautifully full as a devoted mother of 5 spirited children, lucky wife to an incredible man, and a professional who’s navigated the intricate pathways of the Financial World in Corporate America for over 18 years.

But why stop there? Her entrepreneurial spirit sparked a journey in Health and Wellness, where she aims to inspire and nurture others towards their best selves. And the cherry on top? Coach Ash has embraced the world of words and proudly added the title of “author” to her repertoire with her book Intentional Wellness. 💖

Her Journey to Self-Care and Empowerment

Transforming her life began as a personal challenge and became her mission to empower others. Her journey started after she had her last child. In 2018, after seeing a picture of herself in a bathing suit, she was literally brought to tears. She was unhappy with what she saw in the photograph of what was supposed to be a memorable time swimming with her 2 sons and husband. She quickly got to business with hiring a coach and soaking in all the information she needed to transform my body.

A photo of Coach Ash with her youngest, the one who created the wake up call. This was his first vacation in Virginia Beach, VA!

Her dedication and hard work gave birth to a new passion, leading her to establish Pure and Simple Fitness after becoming a Certified Personal Trainer in 2020. The joy she found in moving her body in gentle, mindful, and intentional ways cultivated her love for a balanced lifestyle, and soon after, in 2021, she also became a Certified Yoga Instructor. After training several women and men she realized the struggle was larger than just movement and mindset, it was with nutrition too. She became a Certified Nutrition Coach in 2023, making her a Wellness Coach that could help in the totality of health.

Her devotion to wellness shone brightly when she competed in her first OCB Wellness Competition in August of 2022. The experience was exhilarating, and she proudly took home multiple accolades: 1st, 3rd, 5th, and 6th place. It wasn’t just about the trophies or recognition; it was about proving to herself and others that with dedication and commitment, transformation is possible.

Empowering Women Through Fitness

Her goal now extends beyond self-transformation. She is devoted to helping women learn to take care of the ones they love and teach them the importance of including themselves in that equation. It’s about crafting a life where self-care and happiness are not just fleeting moments but constant companions.

Coach Ash wants to inspire women to:

  • Feel Good Physically: Through personalized training and fitness programs that cater to their unique needs.
  • Embrace Mental Well-being: By integrating mindful practices such as yoga into their daily lives.
  • Engage in Self-Care: Encouraging women to prioritize their health and well-being, not as a luxury but as a necessity.

With Pure and Simple Fitness, it’s more than just exercise; it’s a community where women support each other in their journeys towards achieving physical and mental well-being. Join us, and let’s celebrate every step taken towards a happier, healthier you.

Who is Coach Ash??